There are many reasons why social media platforms and search engines change their algorithms. It can be either for improving the user experience or to crack down on spam accounts or to make platform effective for advertisers.
Whatever the reason is, algorithm changes create a significant impact on platform usage. To stay in the top of the search, you need to stay up-to-date on the latest changes.
A guide to social media algorithms and how they work
Let us unfold the mystery of how google, Instagram, Facebook and other search engine and social media algorithms impact the organic ranking of your website.
Algorithms embark on the organic digital marketing efforts of brands.
What Is an “Algorithm?”
An algorithm is simply a set of rules that search engines use to determine which websites should be ranked higher than others in their results pages. The most popular search engines (Google, Bing, and Yahoo) have different algorithms. Some search engines may even have more than one algorithm.
The goal of any search engine algorithm is to provide relevant search results based on user queries. This means that if someone searches for something like “best dog food,” the search engine will try to find sites with information about best dog foods. If it finds several sites that contain this information, it will rank those sites higher than other sites that don’t contain this information.
The process of determining which sites get ranked higher than others is called “search ranking.” There are many factors that go into search ranking, including:
- Number of backlinks pointing to the site
- Content quality
- Page load speed
- User experience
- Trustworthiness of the site
- Domain authority
- Social media signals
Why Do Google Updates Happen?
When Google updates its algorithms, it does not mean that every website will see changes or rankings improvement immediately or even within a few days. There are two main ways that this happens:
1. Search Engine Optimization Update
When Google updates its algorithm, it means that there was an update made which affected the ranking of some websites more than others. For example, if you had been placing exceptionally low on page one in June 2022 but during September 2022 you had moved up five places on page one, then it is an example of an SEO (SEARCH ENGINE OPTIMIZATION) update affecting your site more than others’ sites as you should expect some change sooner rather than later.
2. Algorithm Update
When Google updates its algorithm, it means that it has added or removed some factors that affect the ranking of websites. For example, if you were to get a few more rankings in March 2022 but then in May 2022 you had lost one ranking point, then this would be an example of an algorithm update affecting your site.
How Does Social Media Algorithm’s Work?
Social media algorithms are the secret sauce that makes social media sites like Facebook and Twitter so successful. Social media algorithms are the mathematical equations that determine what users see in their feed. These equations are constantly being tweaked by the social media marketing companies to create the best user experience. But how do social media algorithms work?
The answer is quite simple. Social media algorithms use a variety of signals to determine which content to show users. These signals can include things like the time of day, the user’s location, and the user’s past interactions with the platform. By taking all these signals into account, social media algorithms can dynamically adjust the content that is shown to each user.
So, the next time you are wondering why you are seeing a particular post on your newsfeed, just remember that it is because of the social media algorithm.
Social media algorithms are designed to determine the engagement of the post content that viewers find interesting and visit regularly.
Most social media algorithms are set to see the following things:
- The number of comments, shares, and reactions to a post
- Impressions received for each post
- The time spent by the viewers on each post on average.
In the past decade, there has been a shift in the way people consume information. Social media platforms and search engines have become the go-to-source for many people around the world. These platforms are constantly changing their algorithms, which has a major impact on the way information is consumed.
There are a number of reasons why social media platforms and search engines change their algorithms.
Why does social media change their algorithms?
Improve User Experience:
The main reason social media platform and search engines change their algorithms is to improve the user experience.
For example, a social media platform might want to show users more content that they are interested in or a search engine might want to provide more relevant results for a user’s query. By constantly tweaking the algorithm, these platforms can ensure that users have a better experience.
Crack down on Spam and Fake Accounts:
One of the major reasons why social media change their algorithms is to crack down on spam or fake accounts. For instance, if there is a lot of spam content being shared on a social media platform, the platform might adjust its algorithm to make it harder for that content to be seen. This helps to clean up the platform and deliver a more enjoyable experience for users.
Effective Platform for Advertisers:
Algorithm changes are carried out enabling the platform effective for advertisers.
Thus, if a social media platform wants to generate more revenue from advertising, it might show ads more frequently in user’s feeds. Sometimes search engines will adjust their algorithm to give higher functioning sites a better chance of ranking above their competitors.
Impact of Social media algorithm changes in ranking:
Social media algorithm changes can affect rank on Google. For example, if Facebook decides to show less updates from friends and family in users’ newsfeeds, that could lead to people using Facebook less and spending more time on other websites. If this happens, Google could take notice and adjust its algorithms to favor websites that are being visited more frequently. So, while a social media algorithm change might not have a direct effect on rank on Google, it could indirectly affect it.
Instagram allows companies to display their products in a photo format with the option of adding a description to each post. A company can tag a product in one of their posts and this product is then shown on the company’s page as well as in the feeds of those who follow them. If these individuals click on the image of the product, they are taken to a separate page where they can read about the product and see larger images. Thus, Instagram’s small change in algorithm can increase the ranking of the company’s website in a short span of time.
Another example of algorithm update was when Google updated its algorithm to give more weight to content that is shared on Twitter. It led to a significant increase in the ranking of tweets in Google search results.
How to find that there is an algorithm update?
There is no easy answer to this question. In general, algorithm updates are designed to be unnoticeable to users. While these changes are usually small and go undetected by most users, sometimes a major update can cause a significant change in the search results.
So how can you tell when there’s an algorithm update? A sudden change in traffic or engagement levels, a change in the types of content that are being shown in the search results and a change in what users see in their feeds are some of the indications that there is an algorithm update on social media platforms.
How to Outsmart Social Media Algorithms:
As a business owner, it’s important to stay up-to-date on the latest changes in social media algorithms. After all, these algorithms can make or break your social media strategy. If you’re not on top of the latest changes, you run the risk of your content getting buried in between the pages of the search engine.
Fortunately, there are some steps you can take to outsmart social media algorithms. By understanding how these algorithms work and using the right strategies, you can ensure that your content is seen by the people who matter most.
Here are some steps to outsmart social media algorithms:
1. Understand how algorithms work.
2. Post high-quality content.
3. Be active on social media.
4. Use relevant hashtags.
5. Boost your posts.
6. Engage with your audience.
7. Post regularly.
8. Use stories as the base of your content strategy.
9. Follow a content-calendar.
By following these tips, you can make sure your content is seen by your target audience and outsmart social media algorithm updates.
Things take a turn when online user’s habit changes, so do the search engine and social media platform algorithms. Content optimization and creating new content is an ongoing process that we need to tweak in the future.
Google and other social media algorithms undergo minor or unnoticeable changes almost every month. Most businesses need not worry about that. The prime concern should be given for major updates released by them.
To ensure that your website ranks in the first page, studying the social media algorithms is essential. Here comes our digital transformation partner. We constantly study the algorithm and determine the engagement and rank of the content on the search engine. If you need help in organic ranking or social media marketing, contact InfinityHub. We are available on firstname.lastname@example.org