{"id":597,"date":"2023-02-04T06:05:41","date_gmt":"2023-02-04T06:05:41","guid":{"rendered":"https:\/\/www.theinfinityhub.com\/blog\/?p=597"},"modified":"2025-02-01T14:27:13","modified_gmt":"2025-02-01T08:57:13","slug":"keyword-cannibalization-in-seo-what-is-it-how-to-avoid","status":"publish","type":"post","link":"https:\/\/www.theinfinityhub.com\/blog\/keyword-cannibalization-in-seo-what-is-it-how-to-avoid","title":{"rendered":"Keyword Cannibalization in SEO: What is It & How to Avoid?"},"content":{"rendered":"\t\t
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Keyword Cannibalization in SEO: What is It & How to Avoid?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe correlation between brands and customers using the internet never gets extinct. Since customers want to find something, whether it\u2019s a product or service, the first thing they have on their minds is searching for their mobile or laptops to conduct a search.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tGone are the days when people rolled their phone books, printed catalogues of products or consulted the Yellow Pages to find the businesses or services they were interested in. However, now the reality is quite surprising. (Not for the generation who made their birth by mobile phones) Hilarious, right?! But the interesting fact is 70% of people today don\u2019t even open their phone books when they receive new ones.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNow, from the perspective of the businesses. The points mentioned above would clearly explain the essential factor of being online. But the question is whether you\u2019re identified among the ocean of information. You can easily put the information about the business, obviously with keywords.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tHere is where the new hazard begins. If you use the same keywords for multiple pages, that may sound like a good thing. But technically, it isn\u2019t always the case. Businesses try to make more pages on the website to rank on the search results to get more impressions from the users. Unfortunately, targeting a specific keyword across multiple pages can have the opposite effect.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTechnically, we call it as keyword Cannibalization.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Keywords 101<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLet\u2019s start from the basics to get a clear picture of Keyword Cannibalization in SEO and strengthen your technical Search Engine Optimization (SEO) Strategy.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe keywords are the most important element in technical\u00a0SEO\u00a0<\/strong>as well as any digital marketing strategy. When people refer to a search engine to find something on their mind, the first thing they do is either type a series of words relevant to their wish or, with virtual agents, ask a question (Bonus Tip: if you don\u2019t optimize your search results for speech recognition or virtual assistants, just do it right away!) The search engine uses those words to scan the entire internet. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWhen it discovers content that matches the keyword criteria, it will present the search results (Ads or Sponsored results are a whole different game). Based on the keyword criteria, it ranks them according to a different basis, such as usefulness and popularity.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tHowever, keywords are where it all begins. For instance, if you sell dog food and care items, your website should include keywords like \u201cdog,\u201d \u201cdog food,\u201d \u201cdog care,\u201d or \u201cpet care.\u201d A search engine would not recognize your website as being about dogs or dog care items if it made no mention of dogs. Without a doubt, you would miss your intended audience.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t Obviously, this is where keyword cannibalization comes in. <\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What is Keyword Cannibalization?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTo put it simply, if you optimized multiple pages of your website for the same search query, essentially, you\u2019re competing with yourself, which can possibly result in all page\u2019s results being poor. As a result, when you do this, you are not increasing your website\u2019s authority for the query and are not demonstrating the breadth of your knowledge to Google.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tInstead, you\u2019re asking Google to weigh your pages one another and put them under to choose which one it thinks suits the matching keyword exactly.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDoes it seem confused or never heard before? Here\u2019s an example below.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tConsider this, I\u2019m new to digital marketing and want to know about keyword Research for my Technical SEO on Google. Here the results.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe two results from the same source almost demonstrate the same thing that ranks for the keyword \u201cKeyword Research.\u201d I came across these two websites. It would literally confuse me about which one I should click.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe thing is, not everyone is perfect.<\/u>\u00a0Check out our\u00a0blog<\/a><\/strong>\u00a0posts. We may use the same search query on the two blog posts that can impact the readers. This confesses that readers or search engines are confused, making it difficult to get rank and acquire the audience\u2019s attention.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How to Find the keyword Cannibalization?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tYes, I can hear you! You need to check whether your website affected by the keyword Cannibalization, right? Let\u2019s find the steps to sort out.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Search Through Your Website\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOne straightforward way to search for keyword cannibalization is to look up search queries relevant to your industry\/niche.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFor instance, we\u2019re a Digital Marketing Agency offering digital marketing strategy, frequently uploading content on Search Engine Optimization Strategy; we do a Google search with some of the keywords we often use. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This could seem like an SEO <\/strong><\/a> (Search Engine Optimization) or Digital Marketing Strategy for beginners. Such a search pulls up all web pages ranked for your query. Check whether two or more of your posts or content are competing for a spot.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Google Specific Site Search\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tType your site\u2019s name before the search term to help find keyword cannibalization easier.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Negative Effects of keyword Cannibalization You can Have on Your Technical SEO\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAs mentioned above, keyword cannibalization has the negative effects on your website. The practical consequences are clear. It is more difficult to discover lost site visitors, queries that lead to the incorrect page, shifting SERP results, and eventually lost sales.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You\u2019re Literally Destroying the Authority of Your Page\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBecause, instead of having one Authoritative page, you\u2019re splitting your CTR among multiple relevant pages.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tYou know how it looks? You\u2019ve turned your own pages into competitors and now you\u2019re fighting for search engine rankings.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tConsider from the point of view of a book reader looking for a new book on the website.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWould you rather write one comprehensive book that showcased your knowledge on a certain subject?\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOr would you rather read two or more books on the same subject that are just partially full and leave you wanting more information?\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You\u2019re Diluting Your Backlinks & Anchor Text\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tInstead of linking to a single, consolidated source of information, backlinks are now distributed throughout two (or more) pages. The outreach efforts used to secure 10 links for one page and 15 links for another may have been used to secure 25 links for one page that performed better.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tA substantial page is also more likely to get linked to than a lighter, less thorough item. Similarly, instead of directing readers to a single authoritative page on the subject, your internal links and anchor text are sent to several distinct pages.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google May Devalue the More Relevant Page\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tKeywords are one of the main things to let Google understand what your pages are about. If you\u2019re using same keyword for all pages, Google tries to understand which page is the best fit. Moreover, if your content is similar too, it might get wrong.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFor instance, let\u2019s say you have two pages. Page A and Page B use the same keywords. However, you want Page A to want to rank high on Search Engine Result Page, but your Page B gets ranked for that keyword. In this case, your higher converting page ranks lower; possibly, you could be missing out on high-value converting traffic.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIf two of your Pages (Page A and Page B) get ranks for the keywords on Different Position on the result page, it\u2019s a great job. If the case is explained above, it should care for.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You\u2019re Squandering Crawl Budget\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe number of times a search engine spider visits your website within a predetermined time frame is known as your crawl budget.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t Multiple pages devoted to the same keyword cause unnecessary pages to be crawled and indexed.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNote: Small websites are unlikely to experience any changes or even have to worry about their crawl budget, but major e-commerce websites or vendors with a wide range of products might.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How to Fix Keyword Cannibalization\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tHow to solve fix or solve keyword cannibalization is depends on the root cause of the problem. Let\u2019s go through the five possible steps that can fix this issue.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Restructure Your Website<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe most straightforward approach is often to convert your most authoritative website into a landing page that links to other distinctive versions that fit under the umbrella of your chosen keywords.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIf we go back to the example of the shoe product, it might make sense to make \u201cshoes\u201d the canonical source page and link to it from all other, more specific variations.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2. Consolidate Your Content<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tConsider consolidating your pages into one if they aren\u2019t distinctive enough to merit having several pages targeting the same keyword. This is an opportunity to combine two underperforming pages into one reliable resource. It might also address the issue of thin content.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTo find the page that performs the best in terms of traffic, bounce rate, time on page, conversions, etc., start by looking at your metrics. You might discover that while one page gets the most visitors, the other provides content that draws in more users.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t Consolidating the copied material that converts on the page with the most traffic in this situation might be the aim. The ideal situation would be to keep your ranking and increase traffic conversion.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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3. Find New Keywords<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFinally, if your website is already blessed with a wealth of pages with a wide variety of material and the only problem is a poorly thought-out keyword approach, perhaps all you need to do is identify some new keywords.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t Just make sure your keywords adequately describe the content of your page. Will the content on each page that ranks for the target keyword satisfy a website visitor who used it in their search?\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tYou might want to look into keyword trends if the response is negative.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t You can find better keyword prospects for related pages by looking at your pages in a spreadsheet with the following information: <\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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