{"id":28127,"date":"2024-10-11T11:20:25","date_gmt":"2024-10-11T05:50:25","guid":{"rendered":"https:\/\/www.theinfinityhub.com\/blog\/admin\/?p=28127"},"modified":"2025-02-01T10:57:54","modified_gmt":"2025-02-01T05:27:54","slug":"rebranding","status":"publish","type":"post","link":"https:\/\/www.theinfinityhub.com\/blog\/rebranding","title":{"rendered":"Understanding Rebranding: A Comprehensive Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28127\" class=\"elementor elementor-28127\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b7504cd elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b7504cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60b7e161\" data-id=\"60b7e161\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2edc338d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2edc338d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Understanding Rebranding: A Comprehensive Guide<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee23fff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee23fff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f42f3bd\" data-id=\"2f42f3bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53236263 elementor-widget elementor-widget-heading\" data-id=\"53236263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Rebranding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cfbda97 elementor-widget elementor-widget-text-editor\" data-id=\"2cfbda97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRebranding refers to the process of altering an organization&#8217;s corporate identity. This involves changing the name, logo, design, or a combination of these elements to establish a new identity in the eyes of customers. Rebranding is more than just aesthetics; it\u2019s about changing how consumers perceive a company and its principles.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d65fe15 elementor-widget elementor-widget-image\" data-id=\"d65fe15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img title=\"Rebranding\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/rebranding.webp\" class=\"attachment-full size-full wp-image-28130\" alt=\"Rebranding\" srcset=\"https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/rebranding.webp 1024w, https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/rebranding-300x193.webp 300w, https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/rebranding-768x495.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569437e8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"569437e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Right (and Wrong) Reasons to Rebrand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31b6dffe elementor-widget elementor-widget-text-editor\" data-id=\"31b6dffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen considering rebranding strategies, understanding the motivations behind them is crucial. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77d1c487 elementor-widget elementor-widget-text-editor\" data-id=\"77d1c487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong style=\"font-size: 22px;\">Right Reasons:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-121e52c2 elementor-widget elementor-widget-text-editor\" data-id=\"121e52c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><strong style=\"font-size: 18px;\">Industry Evolution:<\/strong> Rebranding makes sense when keeping up with evolving consumer tastes or industry trends.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Mergers:<\/strong> A new branding strategy is needed when two or more firms unite to develop a unified identity.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Reputation Management:<\/strong> A comprehensive rebranding strategy may be necessary to recover from a crisis or negative press.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Legal Conflicts:<\/strong> Changing the name to avoid trademark infringement and associated legal problems.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab7caf elementor-widget elementor-widget-text-editor\" data-id=\"4ab7caf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong style=\"font-size: 22px;\">Wrong Reasons:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23fac010 elementor-widget elementor-widget-text-editor\" data-id=\"23fac010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><strong style=\"font-size: 18px;\">Trendy Appeal:<\/strong> Following trends without a clear plan could alienate current consumers and compromise the rebranding effort.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Short-Term Gains:<\/strong> Rebranding mistakes can arise when hasty solutions are sought instead of addressing root causes.<\/li>\n \t<li><strong style=\"font-size: 18px;\">New Leadership:<\/strong> Executives imposing their own identities on the company without understanding its core principles.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Boredom With the Brand:<\/strong> Changing the branding for no clear reason other than the team&#8217;s weariness.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcbb64c elementor-widget elementor-widget-heading\" data-id=\"fcbb64c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rebranding Strategies For 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476c2acb elementor-widget elementor-widget-text-editor\" data-id=\"476c2acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>To Create an Effective Rebranding Strategy That Aligns with Your Company\u2019s Objectives, Follow These Key Steps:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7adabb3 elementor-widget elementor-widget-image\" data-id=\"7adabb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img title=\"Rebranding Strategies\" decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/rebranding-strategies.webp\" class=\"attachment-full size-full wp-image-28132\" alt=\"Rebranding Strategies\" srcset=\"https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/rebranding-strategies.webp 1024w, https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/rebranding-strategies-300x193.webp 300w, https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/rebranding-strategies-768x495.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3035e0d1 elementor-widget elementor-widget-text-editor\" data-id=\"3035e0d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong style=\"font-size: 18px;\">1<\/strong>.<strong style=\"font-size: 18px;\"> Define Objectives:<\/strong> Clearly outline what you aim to achieve through rebranding, such as targeting a new audience or refreshing your image.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6fcce1 elementor-widget elementor-widget-text-editor\" data-id=\"a6fcce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong style=\"font-size: 18px;\">2. Ensure Consistency:<\/strong> Maintain uniformity in graphics, messaging, and customer experiences across all platforms to build trust and recognition.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91b53a9 elementor-widget elementor-widget-text-editor\" data-id=\"91b53a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong style=\"font-size: 18px;\">3. Leverage Data:<\/strong> Analyze brand equity metrics before and after the rebranding by using customer surveys and analytics to gauge perceptions and impacts.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6038337 elementor-widget elementor-widget-text-editor\" data-id=\"6038337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong style=\"font-size: 18px;\">4. Optimize Design:<\/strong> Develop a versatile design that works seamlessly across digital and physical channels, enhancing visibility and recall.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25210c5 elementor-widget elementor-widget-text-editor\" data-id=\"25210c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong style=\"font-size: 18px;\">5. Engage Digitally:<\/strong> Utilize social media and <a style=\"color: #2d7ed5;\"href=\"https:\/\/www.theinfinityhub.com\/digital-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong style=\"font-size: 18px;\">Digital Marketing<\/strong><\/a> to share your rebranding story, engage your audience, and drive interaction.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3429e elementor-widget elementor-widget-text-editor\" data-id=\"6d3429e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong style=\"font-size: 18px;\">6. Balance Innovation and Heritage:<\/strong> Introduce fresh elements while preserving key aspects of your brand&#8217;s legacy to maintain customer loyalty.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15a7d87 elementor-widget elementor-widget-text-editor\" data-id=\"15a7d87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong style=\"font-size: 18px;\">7. Create a Strategic Plan:<\/strong> Outline your target audience, messaging, and promotional strategies in a comprehensive marketing plan.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641529d elementor-widget elementor-widget-text-editor\" data-id=\"641529d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong style=\"font-size: 18px;\">8. Involve Stakeholders:<\/strong> Engage employees and loyal customers in the process to gather feedback and foster a sense of ownership.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fabb43 elementor-widget elementor-widget-text-editor\" data-id=\"8fabb43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong style=\"font-size: 18px;\">9. Monitor and Adjust:<\/strong> After launching your rebranding, track performance metrics to assess effectiveness and make necessary adjustments.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ef33a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"31ef33a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How To Rebrand A Company<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f5f878e elementor-widget elementor-widget-text-editor\" data-id=\"7f5f878e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>To Successfully Rebrand A Business, A Methodical Approach Is Necessary:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6136dbee elementor-widget elementor-widget-text-editor\" data-id=\"6136dbee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><strong style=\"font-size: 18px;\">Present Brand:<\/strong> Assess the advantages and disadvantages of your current brand to guide your rebranding strategies.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Establish Your Objectives:<\/strong> Decide what you hope to accomplish through rebranding, such as enhancing your image or gaining more market share.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Create a Rebranding Plan:<\/strong> List the procedures, budget, and timeline needed for the rebranding process.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Engage Stakeholders:<\/strong> Involve partners, staff, and consumers to ensure buy-in and obtain valuable insights for your rebranding plan.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Start and Communicate:<\/strong> Introduce the new brand with a well-defined communication plan to keep your audience informed and avoid rebranding mistakes.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d91b049 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d91b049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rebranding Examples<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e3ca55 elementor-widget elementor-widget-image\" data-id=\"79e3ca55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img title=\"Rebranding Examples\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/rebranding-examples.webp\" class=\"attachment-full size-full wp-image-28131\" alt=\"Rebranding Examples\" srcset=\"https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/rebranding-examples.webp 800w, https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/rebranding-examples-300x150.webp 300w, https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/rebranding-examples-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b255f19 elementor-widget elementor-widget-text-editor\" data-id=\"b255f19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Numerous Well-known Businesses Have Successfully Managed Rebranding:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22fca5e8 elementor-widget elementor-widget-text-editor\" data-id=\"22fca5e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><strong style=\"font-size: 18px;\">Apple:<\/strong> The company\u2019s name change from Apple Computer to Apple Inc. symbolizes its expansion into various tech areas and serves as an excellent example of a successful rebranding plan.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Burberry:<\/strong> The company updated its image to cater to younger customers while maintaining its luxury status, demonstrating successful rebranding strategies.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Dunkin&#8217;:<\/strong> The elimination of &#8220;Donuts&#8221; from its name to focus on a wider range of beverages and food items.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad9f07 elementor-widget elementor-widget-heading\" data-id=\"5ad9f07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Are The Common Mistakes To Avoid When Rebranding Your Business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b885de elementor-widget elementor-widget-text-editor\" data-id=\"6b885de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>When Rebranding, It Is Important to Avoid Typical Hazards, Often Referred to as Rebranding Mistakes:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9015cf4 elementor-widget elementor-widget-image\" data-id=\"9015cf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img title=\"Mistakes To Avoid Rebranding\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/mistakes-to-avoid-rebranding.webp\" class=\"attachment-full size-full wp-image-28129\" alt=\"Mistakes To Avoid Rebranding\" srcset=\"https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/mistakes-to-avoid-rebranding.webp 1024w, https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/mistakes-to-avoid-rebranding-300x193.webp 300w, https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/mistakes-to-avoid-rebranding-768x495.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-432cc4f5 elementor-widget elementor-widget-text-editor\" data-id=\"432cc4f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><strong style=\"font-size: 18px;\">Lack of Research:<\/strong> Not understanding your target audience or market trends.<\/li>\n\n \t<li><strong style=\"font-size: 18px;\">Ignoring Customer Input:<\/strong> Failing to seek feedback from existing customers.<\/li>\n\n \t<li><strong style=\"font-size: 18px;\">Inconsistent Messaging:<\/strong> Confusing your audience with mixed messages across platforms.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Rushing the Process:<\/strong> Skipping essential steps in the planning and execution.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Poor Communication:<\/strong> Not explaining the reasons for the rebrand to your audience.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Overcomplicating the Brand:<\/strong> Adding too many elements that create confusion.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Disregarding Brand Heritage:<\/strong> Ignoring the history and values that resonate with loyal customers.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Neglecting Digital Presence:<\/strong> Failing to update online profiles and websites.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Not Setting Clear Goals:<\/strong> Lacking objectives to measure the rebranding&#8217;s success.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Overlooking Visual Identity:<\/strong> Focusing too much on messaging while neglecting design elements.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a37c5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"46a37c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Does Rebranding Impact Your Digital Marketing Strategy?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4727233a elementor-widget elementor-widget-text-editor\" data-id=\"4727233a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRebranding Can Significantly Impact Your Digital Marketing Approach. A New Brand Identity Requires Modifications Across All Digital Media.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-447f469b elementor-widget elementor-widget-text-editor\" data-id=\"447f469b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Rebranding positively influences digital marketing in attracting more customers, building loyalty, improving brand equity, and allowing for higher product or service pricing.<\/li>\n \t<li>It also has negative consequences at times of ineffective communication which can lead to the loss of brand recognition, customer loyalty, confusion, reduced revenue, a lower domain rank, and decreased online visibility.<\/li>\n \t<li>The main ingredient in successful rebranding is knowing what factors your audience values. Secondly being clear in communicating your rebrand is of utmost importance so that the message is directed to your audience without confusing them but rather directly appealing to them. Thirdly, make sure your new brand stands out from your competitor brands. For strategic planning and execution, creative agencies can be called upon, as well. <\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87936ae elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"87936ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO-Friendly Rebranding Strategies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-939702f elementor-widget elementor-widget-image\" data-id=\"939702f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img title=\"Seo Friendly Rebranding Strategies\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/seo-friendly-rebranding-strategies.webp\" class=\"attachment-full size-full wp-image-28133\" alt=\"Seo Friendly Rebranding Strategies\" srcset=\"https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/seo-friendly-rebranding-strategies.webp 1024w, https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/seo-friendly-rebranding-strategies-300x193.webp 300w, https:\/\/www.theinfinityhub.com\/blog\/wp-content\/uploads\/2024\/10\/seo-friendly-rebranding-strategies-768x495.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18bc321b elementor-widget elementor-widget-text-editor\" data-id=\"18bc321b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><strong style=\"font-size: 18px;\">Conduct Keyword Research:<\/strong> Identify relevant keywords to help drive your content and branding.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Optimize Your Website<\/strong>: Ensure your website is user-friendly and <a style=\"color: #2d7ed5;\"href=\"https:\/\/www.theinfinityhub.com\/search-engine-optimization\/\" target=\"_blank\" rel=\"noopener\"><strong style=\"font-size: 18px;\">SEO<\/strong><\/a>-friendly.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Update Meta Tags:<\/strong> Change titles and descriptions to fit your new brand identity.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Leverage Content Marketing:<\/strong> Create valuable content that aligns with your rebranded focus.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Enhance Your Social Media Presence:<\/strong> Use social media to promote your rebranding and engage your audience.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Build Quality Backlinks:<\/strong> Focus on gaining backlinks to enhance your site\u2019s authority and visibility.<\/li>\n \t<li><strong style=\"font-size: 18px;\">Track Analytics:<\/strong> Monitor performance data to determine the impact of your rebranding on SEO.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2788fc05 elementor-widget elementor-widget-text-editor\" data-id=\"2788fc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong style=\"font-size: 24px;\">Conclusion<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4e690b elementor-widget elementor-widget-text-editor\" data-id=\"3c4e690b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRebranding is an effective strategy for organizations seeking to evolve and remain competitive in a changing market. Understanding what rebranding entails and adopting the appropriate techniques can lead to significant growth and renewed customer interest. By avoiding common rebranding blunders and effectively managing your rebranding journey, you can successfully transform your company\u2019s identity. \n\n \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9ddbbf elementor-widget elementor-widget-text-editor\" data-id=\"7f9ddbbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrequently Asked Questions \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7de9648c elementor-widget elementor-widget-elementskit-accordion\" data-id=\"7de9648c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69da1849358f0\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-7de9648c\">\n                        <a href=\"#collapse-42d74c569da1849358f0\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-42d74c569da1849358f0\" aria-expanded=\"true\" aria-controls=\"Collapse-42d74c569da1849358f0\">\n                            \n                            <span class=\"ekit-accordion-title\">When Should One Rebrand Their Business?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-42d74c569da1849358f0\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-7de9648c\" data-parent=\"#accordion-69da1849358f0\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            Rebranding is necessary when a company's direction or offers change significantly. It's also vital during a merger or acquisition, or if there's a poor public opinion that needs to be corrected. Consider rebranding if the target demographic changes or if the present brand appears obsolete and irrelevant in the market.                         <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-7de9648c\">\n                        <a href=\"#collapse-0f9fef869da1849358f0\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-0f9fef869da1849358f0\" aria-expanded=\"false\" aria-controls=\"Collapse-0f9fef869da1849358f0\">\n                            \n                            <span class=\"ekit-accordion-title\">What Are the Negative Effects of Rebranding?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-0f9fef869da1849358f0\" class=\" collapse\" aria-labelledby=\"primaryHeading-1-7de9648c\" data-parent=\"#accordion-69da1849358f0\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            Rebranding requires a significant amount of time, effort, and financial resources, frequently at the sacrifice of other marketing endeavors. This shift in focus may impair your interaction with current customers or impede your efforts to reach a new audience.                         <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-7de9648c\">\n                        <a href=\"#collapse-0bf7da769da1849358f0\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-0bf7da769da1849358f0\" aria-expanded=\"true\" aria-controls=\"Collapse-0bf7da769da1849358f0\">\n                            \n                            <span class=\"ekit-accordion-title\">What Needs to Be Done Before Rebranding?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-0bf7da769da1849358f0\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-7de9648c\" data-parent=\"#accordion-69da1849358f0\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            Before rebranding, set your objectives and perform market research to better understand attitudes and your target audience. Involve key stakeholders to gain feedback, review your financial and legal considerations, and guarantee brand consistency in graphics and messaging. Create an implementation strategy and KPIs to measure performance, while also preparing for big changes inside your organization.                         <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-7de9648c\">\n                        <a href=\"#collapse-f1831b669da1849358f0\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-f1831b669da1849358f0\" aria-expanded=\"true\" aria-controls=\"Collapse-f1831b669da1849358f0\">\n                            \n                            <span class=\"ekit-accordion-title\">What Things Should Be Considered When Rebranding?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-f1831b669da1849358f0\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-7de9648c\" data-parent=\"#accordion-69da1849358f0\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            When rebranding, take into account your brand's underlying principles, current perceptions, and client preferences. Evaluate the competitive landscape and arrange for consistent images and messaging. Plan for budget, timeframes, and legal considerations such as trademark protection, and prepare your staff for the changes that lie ahead.                         <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                        <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0459c4 elementor-widget elementor-widget-text-editor\" data-id=\"1c0459c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Popular Searches<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e0efd3 elementor-widget elementor-widget-text-editor\" data-id=\"23e0efd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.theinfinityhub.com\/services\/digital-branding-agency-round-rock\/\" target=\"_blank\" rel=\"noopener\">Digital Branding<\/a><\/li><li><a href=\"https:\/\/www.theinfinityhub.com\/ppc-marketing\/\" target=\"_blank\" rel=\"noopener\">PPC Marketing<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"jet-sticky-column-sticky elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-13c0e7c0\" data-jet-sticky-column-settings=\"{&quot;id&quot;:&quot;13c0e7c0&quot;,&quot;sticky&quot;:true,&quot;topSpacing&quot;:50,&quot;bottomSpacing&quot;:50,&quot;stickyOn&quot;:[&quot;desktop&quot;]}\" data-id=\"13c0e7c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e46c56e elementor-widget elementor-widget-shortcode\" data-id=\"e46c56e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"29334\" class=\"elementor elementor-29334\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba373fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba373fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bad446f\" data-id=\"bad446f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-21982c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"21982c5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-710c0bc\" data-id=\"710c0bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac2f95f elementor-widget elementor-widget-heading\" data-id=\"ac2f95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Get Free Quote<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97e6849 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"97e6849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-square-full\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82afd97 elementor-widget elementor-widget-shortcode\" data-id=\"82afd97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5874-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"5874\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/28127#wpcf7-f5874-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5874\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5874-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"row\">\n\t<p><label style=\"color:#ffffff !important\"> YOUR NAME<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"first_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required lettersonly\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"first_name\" \/><\/span> <\/label>\n\t<\/p>\n<\/div>\n<div class=\"free-quote-row\">\n\t<div class=\"free-quote-col-1\">\n\t\t<p><label style=\"color:#ffffff !important\"> PHONE NUMBER<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"contact_number\"><input size=\"40\" maxlength=\"10\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required number\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"contact_number\" \/><\/span> <\/label>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"free-quote-col-2\">\n\t\t<p><label style=\"color:#ffffff !important\"> EMAIL ADDRESS<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"emailid\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"emailid\" \/><\/span> <\/label>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"row\">\n\t<p><label style=\"color:#ffffff !important\"> PROJECT DETAILS<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"notes\"><textarea cols=\"40\" rows=\"5\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"notes\"><\/textarea><\/span> <\/label>\n\t<\/p>\n<\/div>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"GET QUOTE\" \/>\n<\/p><input type=\"hidden\" id=\"ct_checkjs_cf7_f61d6947467ccd3aa5af24db320235dd\" name=\"ct_checkjs_cf7\" value=\"0\" \/><script >setTimeout(function(){var ct_input_name = \"ct_checkjs_cf7_f61d6947467ccd3aa5af24db320235dd\";if (document.getElementById(ct_input_name) !== null) {var ct_input_value = document.getElementById(ct_input_name).value;document.getElementById(ct_input_name).value = document.getElementById(ct_input_name).value.replace(ct_input_value, '41aec4047a8c59c3659a746c35222218a2589a61b1cc188fe941a45858fa20c1');}}, 1000);<\/script><input\n                    class=\"apbct_special_field apbct_email_id__wp_contact_form_7\"\n                    name=\"apbct__email_id__wp_contact_form_7\"\n                    aria-label=\"apbct__label_id__wp_contact_form_7\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba44155 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba44155\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-521658d\" data-id=\"521658d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e11fa0b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"e11fa0b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-96f93be\" data-id=\"96f93be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-868c27e elementor-widget elementor-widget-text-editor\" data-id=\"868c27e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Our Services<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e09be3 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"0e09be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-square-full\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee3320c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ee3320c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.theinfinityhub.com\/app-development\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">App Development <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.theinfinityhub.com\/mobile-app-development\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mobile App Development<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.theinfinityhub.com\/web-app-development\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Web App Development<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.theinfinityhub.com\/digital-marketing\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Digital Marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.theinfinityhub.com\/search-engine-optimization\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SEO <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.theinfinityhub.com\/ppc-marketing\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">PPC<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.theinfinityhub.com\/social-media-marketing\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Social Media Marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.theinfinityhub.com\/email-marketing\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Email Marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.theinfinityhub.com\/content-marketing\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content Marketing <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.theinfinityhub.com\/digital-transformation\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Digital Transformation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.theinfinityhub.com\/growth-marketing\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Growth Marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab8fbd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab8fbd5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bbdd69\" data-id=\"4bbdd69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-92366c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"92366c3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-98c0ab4\" data-id=\"98c0ab4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-562b62b elementor-widget elementor-widget-text-editor\" data-id=\"562b62b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Our Products<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9af30 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"4f9af30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-square-full\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c46e20 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1c46e20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.crmdigitalmarketing.com\/\" 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class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tWhatsApp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rebranding refers to the process of altering an organization&#8217;s corporate identity. This involves changing the name, logo, design, or a combination of<\/p>\n","protected":false},"author":9,"featured_media":28134,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-28127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Rebranding? 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